My Story

I’m Sarah, a qualified personal stylist, colour analyst and PR specialist to the busy modern woman. Welcome to the start of your personal and business style journey.

As a busy mum and business owner, I understand how easy it is to lose your sense of identity. I get the need to dress for comfort and ease, which can lead to us falling into style ruts and dressing the way we think is expected of us.

Prior to qualifying as a stylist and colour analyst, I was a senior PR specialist for international businesses for 12+ years. I was lost in the corporate pre-covid world of power dressing. I used my clothes as armour at work and then was lost on what to wear in my free time and special occasion dressing was very stressful. I just didn’t know what to wear as I didn’t know who I was or the story I wanted to tell.

Fast forward six years and I now help busy women to dress for how they want to feel and not how they feel they should dress.The day or occasion is no longer important and I simply dress for me, because I understand who I am. My clients look and feel amazing with as little effort and time as possible because they have the right tools and knowledge to authentically style themselves.

The services I provide give a simple education, tools and advice to communicate with ease and confidence every single day.

Communicating yourself fully as a woman, who undoubtedly wears multiple hats and juggles many responsibilities, is key to being confident, happy, productive and energetic in your day. I especially work with mums and business owners who are at the helm and want to use their style as the most effective way of communicating their story.